Longing for booking gets longer for Ahmedabad developers

The strategy was: To cut down new project launches, first try to sell unsold inventory and check prices from further collapsing in the floppy market. However, despite a healthy footfall at the three-day Gujarat Institute of Housing & Estate Developers (GIHED) property show the plan has worked little for the city developers. The GIHED property show, an annual affair for city developers, concluded last 14th October.

Unlike earlier years, this time realtors spent less in adding attraction to the show and went for plain business. The advertisement and branding campaigns for the property show tried to convey Amdavadis that the ‘right time to buy property has come’. But the few bookings during the show suggest that most Amdavadis want to wait for a little while to buy their dream home or invest in a property.